In 2012, and Keith Pariat is fighting for equal rights for men in Meghalaya, India. You read that right: men. See, in that part of the world, women rule:
Timothy Allen wrote the intriguing article over at the BBC: Link
Mr Pariat, who ignored age-old customs by taking his father's surname is adamant that matriliny is breeding generations of Khasi men who fall short of their inherent potential, citing alcoholism and drug abuse among its negative side-effects.
"If you want to know how much the Khasis favour women just take a trip to the labour ward at the hospital," he says.
"If it's a girl, there will be great cheers from the family outside. If it's a boy, you will hear them mutter politely that, 'Whatever God gives us is quite all right.'"