Rick Smith of the blog Noah's Dad, noticed something unusual in a Target circular. Like his son Noah, the model wearing the orange shirt has Down Syndrome.

That's very inclusive and all, but what really got Rick feeling good is that Target didn't make a big deal about it at all. He wrote:

This wasn’t a “Special Clothing For Special People” catalog. There wasn’t a call out somewhere on the page proudly proclaiming that “Target’s proud to feature a model with Down syndrome in this week’s ad!” And they didn’t even ask him to model a shirt with the phrase, “We Aren’t All Angels” printed on the front.

In other words, they didn’t make a big deal out of it. I like that.

Rick's post went viral and the model, Ryan Langston, got quite a bit of attention:

On the Internet, parents of other special needs children are praising the ads -- and Ryan -- an outpouring that's surprised and overwhelmed his parents, Amanda and Jim Langston. [...]

"The fact that they are not making a big deal - it's ironic," Ryan's father Jim said. "It's a big deal because they are not making a big deal about it."

The Langstons' decision to involve Ryan in modeling was never about the money, Amanda said. "This has just become his own thing," she said. And it's also turned into a confidence booster.

Read more about Ryan Langston over at The Daily Nightly: Link