Why We Go Online

A new study from the Pew Research Center confirms what seem fairly obvious to most of us: people go on line for no reason at all.
That should explain all those kitten videos.

The report finds that the amount of time people spend tooling around on the Web doing nothing corresponds with age. Only 12 percent of people over 65 say they went online the previous day for no particular reason. Of those aged 50 to 64, the study found 27 percent answered yes to the same question.

In all, 58 percent of all adults said that they use the Internet to pass time or have fun at least occasionally. Of adults who use the Internet, nearly three-quarters surf the Web for no reason.

And those are the people we aim to serve. Link

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"Those are the people we aim to serve" -- probably just meant as a joke, but this is a vast misreading of your customer base. The front pages of yahoo, comcast, huffpo, youtube, exist to serve that demographic. Neatorama exists to serve the eternally curious who like broadening their knowledge into new subjects. Never lose track of your audience.
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In grad school we learned that people decided to watch TV because they were "in the vicinity of an operable set while there was an absence of other more compelling activities."

In other words, there wasn't anything better to do. Works for the Internet too, it seems.
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