Pay A Blogger Day



Here's an idea I can really get behind! Flattr proposes a new holiday -Pay A Blogger Day on November 29th.
Flattr, a startup that seeks to motivate Internet users to pay for content they love, is launching the first Pay a Blogger Day Nov. 29. The team hopes inspired Internet users will send some monetary token of appreciation — by buying a song, ebook, t-shirt or giving them a “Flattr click” — towards their favorite songsters, podcast creators, open-source software developers and bloggers.

“We think that many blogs are insightful and witty and people just expect them to be free even though there are a lot of effort and love put into them,” Flattr co-founder Linus Olsson told Mashable. “It’s about time to try to give them something tangible back, at least one day of the year.”

Olssen knows that bloggers won't get rich, but it may provide some needed encouragement.
“If you’re an amateur blogger and get one beer from your readers it could be the best beer you ever had,” Olsson says.

Link to story. Link to website.

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I think a “Blogger Appreciation Day” is a nice idea, but putting money front and center could backfire. Now it looks less like “Thanksgiving” and more like “Blogger Tax Day”. I think that most bloggers that are not already monetizing their work are not all that interested in a little extra cash.

It also looks a bit like a Flattr marketing campaign. Did you try to get other companies like PayPal, Kachingle, TipTheWeb to get behind the concept?

The idea of a “Blogger Day” itself is great, of course, just like “Mothers’ Day” or “Earth Day”. Maybe it can be put on a broader platform next year.
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It sounds like a good idea, but the review at The Economist (http://www.economist.com/blogs/babbage/2011/01/another_approach_micropayments) elicited this comment:

"But flattr requires me to spend a minimum of €24 per annum to be able to embed a button on my website, so it's quite possible I end up making a loss off of it."

If that's true, I think they will miss out on the mass of small-time bloggers that they need for their business model.
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