The Cleveland AAF (American Advertising Federation) challenged ad agencies to a competition to make a castle of canned goods. The object was to draw attention to the needs of local food banks. The canned goods used would later go to the Cleveland Foodbank, along with a donation from the Cleveland AAF. Melamed Riley used nearly 400 cans and built a facsimile of their local White Castle hamburger outlet and named it "Crave-A-Lot." It has lights and even a drive-through! Their castle won first place. Link -Thanks, Rachel!
The Cleveland AAF (American Advertising Federation) challenged ad agencies to a competition to make a castle of canned goods. The object was to draw attention to the needs of local food banks. The canned goods used would later go to the Cleveland Foodbank, along with a donation from the Cleveland AAF. Melamed Riley used nearly 400 cans and built a facsimile of their local White Castle hamburger outlet and named it "Crave-A-Lot." It has lights and even a drive-through! Their castle won first place. Link -Thanks, Rachel!