These Buns Help Fight Breast Cancer!

Well, they ain't the world's largest bra but these buns from Danish baker Kohberg are doing their part in fighting breast cancer. Part of the profit from the sale of bread with this clever package design by Envision go to benefit The Danish Cancer Society.

Link - via Inspire Me Now


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Torben, if you read my comment carefully, you might understand it better. You essentially agree with my point, though. The sexualization of breast cancer is always amazing, considering it's a disease. Would we sexualize those other diseases? Of course not. So, why do we sexualize this one?

Breast cancer is a "sexy" cause, in more senses than the obvious one. It's fashionable to promote breast cancer awareness, but for all the money thrown at different people selling you pink, sexy stuff, how much goes to actually work against breast cancer? WHo knows?

It's feel-good rather than practical or effective. And there are whole industries of breast cancer pink merchandise.
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Made from rye they are savory and good for the lunch sandwich w cheese or salami or ..
The slogan for the campaign is "support breasts" and many companies here like to use that kind "tounge in cheek" advertising.
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