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World's Largest Bra

To promote breast cancer awareness, the British ad agency Chillisauce placed a huge bra across a building in London. At 30 meters across, it may be the largest bra in the world. It must not have been very effective, because they had to use scaffolding to reduce bounce.

Link (Google Translate) -via The Mary Sue

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My agency Cunning made the largest bra in the world for FHM's lingerie special in something like 2001/2002? We hung them over the Tyne Bridge in Newcastle to get them on the BBC's coverage of the Great North run.

This is a great cause, so I'm not trying to be a dick, just wanted to keep the record correct.

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