Save up to 25% off ALL T-shirts from the NeatoShop! Hurry - sale ends Nov 29, 2015.

Doritos to be Sprinkled Over Creator's Grave

Sad news for snackers: Arch West, creator of Doritos, passed away last week. He was 97. West, of Dallas, Texas,  is credited with creating the iconic snack chip after a family trip to San Diego in 1961. The inventor of the super-cheesy tortilla chips will get a memorable nod for his junk-food innovation, though:

According to West's daughter, Jana Hacker of Allen, Texas, her father was a Frito-Lay marketing executive when he pitched the idea for Doritos after seeing fried tortilla chips in San Diego.

Hacker said the pitch received only a lukewarm response, but that market research supporting West's hunch eventually put the chips on store shelves.

A graveside service is planned for 10:30 a.m. Oct. 1 at Restland Memorial Park in Dallas.  Hacker told The Dallas Morning News that before putting dirt over her father's urn, they planned to toss in a few Doritos.


Newest 3
Newest 3 Comments

Commenting is closed.

Email This Post to a Friend
"Doritos to be Sprinkled Over Creator's Grave"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More