Stories Behind Brand Mascots of Yore

Remember the Domino Pizza bringing back the Noid story we covered on Neatorama yesterday?

Well, Caroline Stanley of Flavorwire got nostalgic about other popular brand mascots from her childhood and decided to rediscover fun facts from the likes of Count Chocula, the Snuggle bear, and so on.

Take, for instance, the California Raisins:

According to legend, these ’80s icons were born when frustrated adman Seth Werner of Foote, Cone & Belding, who had been hired by the California Raisin Advisory Board, said the following magical words: “We have tried everything but dancing raisins singing ‘I Heard It Through the Grapevine.’” Bingo. The popularity of the ensuing TV commercials (which featured cameos by Ray Charles and Michael Jackson) led to four studio albums, a single on the Billboard Hot 100, an Emmy Award-winning Christmas special, and a Saturday morning cartoon series.

Take a look at The Bizarre Stories Behind Your Favorite Brand Mascots - Thanks Russ!


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