Quick, what comes to mind when we mention "Lithuania." Nothing (besides a mayor who destroys illegally parked car)?
See, that's the problem that three businessmen from the country is trying to fix:
"If I say chocolate and watches, what do you think? Switzerland. If I say Guinness and Leprechauns? Ireland. Fish and chips? England,” Mr Rutkauskas told The Guardian.
“But here in Lithuania we don't have an internationally recognised symbol of our identity. Yet.”
Their solution? A national scent:
They claim the “national perfume" – which is more an air freshener – was a crude attempt to create the “scent of Lithuania”.
The scent is a mix of bergamot, wild flowers, ginger, raspberry and grapefruit.
It is added with base notes of amber, cedar, sandalwood, patchouli and "tree moss and tree smoke”.
The £25 scent was released on the market earlier this year and more than 1,000 bottles have since been sold.
What a great idea! New Jersey should jump at this opportunity: Link