California Milk Processor Board along with their ad agency Goodby, Silverstein & Partners (probably all men) have launched a new "Got Milk?" ad campaign touting the benefits of the white stuff in reducing the symptoms of (gasp!) PMS.

The campaign comes complete with a Flash-heavy microsite called Everything I Do Is Wrong and these print posters:

So, ladies, are those great ads for milk or the greatest ever?

Via Adweek and Andrew Sullivan's The Dish