France has finally gotten around to banning the something truly offensive to its populace. No longer will French television and radio broadcasters be allowed to mention the words “Facebook” and “Twitter” on air.
In a move based on legislation from 1992 that decrees mentioning services by name is a form of advertising, use of the words “Facebook” and “Twitter” will not be allowed on French radio or television, unless part of a news story. France’s Conseil Superieur de l’Audiovisuel (CSA) says the reason for the ban is to avoid giving the American social networking giants an edge over smaller sites.
Though the move does not restrict use of the Facebook and Twitter sites in any way, critics of the legislation argue that banning mention of Facebook and Twitter will confuse the public. “Like us on our social networking site” just doesn’t have the same clarity as “Like us on Facebook.”