A Hot Wheels Stunt You Should Not Try at Home


This is just the latest in a line of crazy PR stunts Hot Wheels has been pulling lately. Top Gear host (and pro stunt driver) Tanner Foust drove down a steep, bright orange ramp to gather speed for the record-breaking 332-foot jump he successfully completed at the Indy 500 to set a new world record.

Link via AdWeek

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The jump was proceeded by an overly long mock-umentary, featuring a fictional Hot Wheels test-pilot/driver. I think the pixelation was to hide the fact that the real driver was not the fictional driver (as was the congratulation message at the end: "Driver, you just crushed the world record!"). After having to sit through the fake documentary, I was/am not convinced that the jump was real either. It certainly wasn't "live", as they kept saying it would be. If it was real, I feel a bit sorry for the uncredited driver who did the jump...
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