SUCH good salsa and SUCH cute kittens! They filmed this at an animal shelter, not in a kitchen. And you may not think of Brooklyn for salsa, but they don't make your ordinary salsa...
It's a cute concept (because who doesn't love cavorting baby animals?), but yeah... that set was pretty nasty-looking to be hawking a food product. And honestly, when I'm thinking of salsa, Brooklyn is not the first place that comes to mind.
But then, if I want to taste PBR and bitterness, I'll just go to a liquor store and grab a lime or two at the checkout.
I guess I can get a pack of American Spirit smokes to throw in there, too while I'm at it.
But yes, that set was uncool for a food shoot.
...Maybe they were Hipster Kittens in their dirty hipster apartment?