If you stand at the South Pole and walk in any direction, you'd be walking north, wouldn't you? So how do people in Antarctica read a map or give directions? Minnesotastan looked it up, and the answer is: they throw out the directions from the globe and make up a system. The continent is labeled with "East Antarctica" and "West Antarctica" in this map, but of course you must go south to get to either. There are actually two conventions for mapping the continent, as you'll read in this post at TYWKIWDBI. Link