The ad for J. Crew features a mother and child having a good time painting her child's toenails hot pink. That may sound like a plain ho-hum ad, but the ad sparked a huge controversy in the blogosphere - you see, the kid in the ad is a boy:
It began when a photo of J. Crew's president and creative director Jenna Lyons painting the toenails of her son Beckett in an ad was sent to customers last week in a feature, "Saturday with Jenna."
"Lucky for me I ended up with a boy whose favorite color is pink," says the caption. "Toenail painting is way more fun in neon."
Social conservatives reacted with outrage. Fox News' Dr. Keith Ablow ran an opinion piece on the issue and Erin Brown of the right-leaning Media Research Center called the ad "blatant propaganda celebrating transgendered children."
"Not only is Beckett likely to change his favorite color as early as tomorrow, Jenna's indulgence (or encouragement) could make life hard for the boy in the future," Brown wrote. J. Crew, known for its tasteful and modest clothing, apparently does not mind exploiting Beckett behind the facade of liberal, transgendered identity politics."
Reaction to the reaction was appalled at the notion that the child was being "turned" gay or transgender.
Now let me ask you this: is painting a boy's toenail (pink, red, whatever color) harmful? Do you think that will "turn" him gay?