Interweb heavyweight Fark has a pretty neat Scott Pilgrim Easter Egg special feature that is accessible when you type in the secret Konami code on its homepage. For those of you who don't know, it's Up, Up, Down, Down, Left, Right, Left, Right, B, A.
You get to challenge the 7 Evil Exes from the Scott Pilgrim movie to trivia battles. The questions may be easy to some, but I find the game fun to play (and plenty challengin' to my ol' noggin). If you win, you can enter a sweepstake to win Scott Pilgrim stuff or a TotalFark account.
Yes, it's sponsored by Scott Pilgrim vs. the World movie, so technically it's an ad - but it certainly doesn't feel like one. If only all ads are fun like this. The folks at Fark are pitching this as the next level of ads - the interactive kind that actually turns readers into participants of a game. They might just be on to something here.
So go ahead, head on to Fark and type in the code. You know you want to.Update 11/10/10 - Fark has updated their Scott Pilgrim game with "hardcore difficulty" for all of you hardcore gamers! Thanks Joe!