Security Company Uses Box to Show How Easy It Is to Break into Your Home



The security company ADT wanted to convince apartment and condo owners in Santiago, Chile that it's really easy to break into their homes. So the ad agency DDB made spring-loaded boxes and shoved them under the front doors of prospective customers. At the link, you can see a video from the ad agency showing how they work.

Link via Geekosystem | Photo: Copyranter

They didn't actually break in. Unless of course this is to show how easy it would be for Odo from Deep Space Nine to break in. I don't need ADT to secure the underside of the door, I can go to Home Depot and buy some weather stripping to prevent that.
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Even IF they could break into my house to show me the limits of my security, I still wouldn't buy from them. It's much like a computer virus infecting your computer, then trying to sell you virus protection.
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Isn't this false advertising? They didn't actually break into the house to leave the box.

Anyways, this kind of crap would piss me off so much that I would never buy from them, or would go to their rival if I needed the service.
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Yeah, it's a 'trick' add.

However, I love the idea of a sneaky box as a prank or just to 'WTF' people. (yes, I used WTF as a verb. :P)

If they could somehow put little 'Solid Snake' legs underneath too, that'd be awesome. :D
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Unless my burglars happen to have the ability to flatten themselves to the size of cockroaches (or at most, mice), I'm not too worried. I would totally use this to prank someone, though.
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If they slipped this under my door, it would probably trigger the motion sensors of my security system and the house alarm would go off. Oh the irony.
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I made stripes of nails and razor blades using caulking and poster board. I placed them just inside my front and back doors and under all my windows. They worked really well when some punk broke into my house while I was on vacation last year. Unfortunately, it was a bit messy. I don't have pets or children though. Otherwise it's a bad idea.
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A surprising number of people commenting don't get it. Is it that hard to understand advertising?

The company isn't trying to fool you into thinking they actually broke into your house-- they're trying to get your attention. Once people examine how the box works, they'll get the gimmick. And most importantly, from an advertising perspective, people WILL examine the box. This is one piece of junk mail people would actually take the time to read, instead of immediately discard.
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