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When Acronyms Go Bad

The name is just right - it describes your company perfectly, but before you order up the business cards, perhaps you should Google the acronym.

Our pal mental_floss has 10 examples of innocuous names that turned out to have quite unfortunate acronyms. For example:

In 2009, the Wisconsin Tourism Federation’s biggest problem wasn’t finding a way to attract more people to the metropolitan Kenosha area; it was the realization that its initials mirrored the slang abbreviation for “What the F—?” The WTF from America’s Dairyland has been around since 1979, so it likely predates the vulgar WTF. In the end, though, you can’t fight an internet meme. The organization changed its name to the Tourism Federation of Wisconsin.

The WTF’s only consolation must be that it’s not alone. In 2008, the North Carolina DMV allowed drivers whose license plates contained “WTF” to swap out their tags free of charge. The DMV also had to change its website; the sample plate pictured on the site was “WTF-5505.”

Link - Thanks Jason!


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Poor Wisconsin Trade Federation changed their name after landing on Your Logo Makes me Barf in 2009. There are other Name Fails, too. How about MLF?
http://yourlogomakesmebarf.com/tag/name-fail/
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@Matt beat me to it, but just to reiterate his point: WTF is not an acronym. If you can't speak it like a word (e.g., AFTRA, SNAFU) it's not an acronym.
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