Rather than rely on obvious logos, expensive products use more discreet markers, such as distinctive design or detailing. High-end consumers prefer markers of status that are not decipherable by the mainstream. These signal group identity only to others with the connoisseurship to recognize their insider standing.
Insiders avoid logos “in identity-relevant domains to distinguish themselves from mainstream consumers who buy such products to show they’ve made it.”
Link. Pictured at left: $4,000 jeans with subtle diamond rivets.
Also, I'm not going to walk around doing advertising for some company by wearing stuff with their logo - unless they pay me for it. Which they won't, haha! So, it's a double no.
Staceyann C. Dolenti
Damn, screw labels ;D
[note: I am bitter because I can't afford $4000 jeans]
Hmm, mass produced,made in china with designer label slapped on, shirt for $200? Or unique, single person crafted, unique shirt that is cutting edge of trendy for $40?
Gee tough one.
Either way, I find it sad anyone would connect their own self worth to material objects. It all falls apart eventually. Character is lasting.