Corona has teamed up with environmental artist HA Schult to draw attention to the sorry state of the European shoreline. On June 3rd the Save the Beach campaign opened a pop-up hotel in Rome, designed by Schult, made almost entirely from trash that has washed up on beaches across Europe. Winners of a contest on Facebook got to spend a night in the trash (but not trashy) hotel. You may have to fill in an age verification box to see the site.
http://www.coronasavethebeach.org/en/home/ - via It's Nice That