Unless you've been living in a cave, you've probably heard that newspaper and magazine sales (and therefore, print ad revenues) are down. To combat that decline, several big magazine publishers have come together on a multimillion-dollar ad campaign to diss the Internet:
The ads press the case that magazines remain an effective advertising medium in the age of the Internet because of the depth and lasting quality of print, compared with the ephemeral nature of much of the Web's content.
"The Internet is fleeting. Magazines are immersive," says one ad, which is slated to appear in May issues of the participating publications. The first spread features a photo of swimmer Michael Phelps from ESPN The Magazine, with the headline "We surf the Internet. We swim in magazines." [...]
"A lot of us sat back for way too long and listened to all this abuse and said nothing about it," says Jann Wenner, who orchestrated the campaign. "Meanwhile, we sit on top of one of the greatest mediums," adds Mr. Wenner, whose Wenner Media publishes Rolling Stone and US Weekly.
That's a big mistake because the Interwebs don't take that sort of thing lying down. Asylum has just penned an open letter to the magazine from the Internet:
However, when you start talking trash about the Internet, you're throwing down the gauntlet. [...] Everything you can do, we can do better and faster. Plus, we can broadcast it everywhere instantly, while you're still trying to convince us magazines are as cool as Michael Phelps circa summer '08.
I love reading magazines, and of course, I love the Interwebs - so when these two favorites start fightin', I feel a bit conflicted. That and I'm looking forward to more LOLcats!
Check out the full open letter over at Asylum: Link