Author and food activist Raj Patel says he is not the Messiah. But after his appearance on the TV show The Colbert Report, he found himself to be an object of worship for a religious group. Patel only wanted to plug his latest book called The Value of Nothing.

Their reasoning? Patel's background and work coincidentally matched a series of prophecies made by an 87-year-old Scottish mystic called Benjamin Creme, the leader of a little-known religious group known as Share International. Because he matched the profile, hundreds of people around the world believed that Patel was the living embodiment of a figure they called Maitreya, the Christ or "the world teacher".

His job? To save the world, and everyone on it.

"It was just really weird," he said. "Clearly a case of mistaken identity and clearly a case of people on the internet getting things wrong."

Patel has issued a denial of holiness on his website,  where he compares his situation to the Monty Python movie The Life of Brian. Followers have traveled thousands of miles to see him. Link -via Metafilter

(image credit: Eliot Khuner)