The Vancouver-based sound studio Griffiths, Gibson and Ramsay Productions is using a clever advertising gimmick. The company's ad firm, Grey Canada, is mailing out cardboard boxes that can be used as record players. Just place the record on the peg, lower the needle, and spin the record with a pencil. The gadget then plays a recording of the children's story "A Town That Found Its Sound."
via Fast Company | Company Website | Photo: Ads of the World