Barbie the Computer Engineer

By John Farrier in Toys on Feb 12, 2010 at 10:05 pm

Barbie’s been everything: a supermodel, a teacher, a nurse, and other careers that often fit a sexist stereotype about what work a woman can do. Departing from this trend, Mattel invited people to vote on Barbie’s next career from a number of choices, some of which are very academically challenging. The result is that the newest Barbie doll will be a computer engineer:

The choice of computer engineer — a field in which men far outnumber women and in which women’s participation has been declining — was announced Friday at the New York Toy Fair.

Lynn Langit, a developer evangelist at Microsoft who teaches programming to girls and works on a Microsoft program called DigiGirlz that teaches girls about technology careers, said she was thrilled about Barbie’s next career.

“We can use any sort of positive influence that we have, because the number of girls studying programming is abysmal,” she said.

Link via Wired | Image: Mattel


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  1. meg
    Feb 12th, 2010 at 10:15 pm

    Barbie may be terrible anatomically, but I just have to say that at least they’re not Bratz dolls. There is so much worse in Bratz dolls, and some of the other ones out there these days.

    Still, my parents hated them (which wasn’t a bad thing), so when I got one for a birthday present one year, they told me she was a very smart nuclear engineer that had a disfiguring accident with something…I can’t remember exactly what her back story was, but it was fascinating.

  2. ted
    Feb 12th, 2010 at 10:54 pm

    Why must we use toys to try and force girls into career choices they don’t want?

  3. Johnny Cat
    Feb 12th, 2010 at 11:47 pm

    Sounds suspiciously like a response to this internet reveal. “Barbie and Ken Three Musketeers” Just sayin’.

  4. Johnny Cat
    Feb 12th, 2010 at 11:49 pm

    Ack! Spambot misinterpreted me again!

  5. stephbot
    Feb 13th, 2010 at 12:13 am

    YES! I voted for Computer Engineer on the website! I’m going to buy one and mod it to be me.

  6. arkityp
    Feb 13th, 2010 at 1:11 am

    glasses and a laptop? way to perpetuate even more stereotypes.

    love,
    the thicked-lensed, kernel hacking computer programmer

  7. meg
    Feb 13th, 2010 at 1:18 am

    I don’t know, I think she’s got more of the “sexy librarian” look going on, though with a more modern/less sexual thing going on.

    That watch has got to go, though.

  8. Gauldar
    Feb 13th, 2010 at 2:13 am

    All it’s missing is a case of caffeinated beverage, Domo kun pillow and a LOLcat calendar. These accessories are a must.

  9. Merinda
    Feb 13th, 2010 at 2:37 am

    And of course if she’s smart she’s got to wear (pink) glasses. Grr.

    (granted, I’m smart, and wear glasses, but still…)

  10. Cola
    Feb 13th, 2010 at 4:03 am

    Meh, whatever works.

    Just don’t neglect the legos. Ted, my family only bought me barbies and princess crap. I had to go to my friend’s house to play with her brother’s sega genesis and legos. How’s that for forcing girls down a path they don’t want to go? People just assume they know what girls do and don’t want to be, but if it seems unusual for people who look like you to do something, that has a powerful effect on the psyche.

    If it gets girls interested in computers beyond youtube and facebook, I really can’t complain. It at least would have stood out in my sea of princess ballerina dolls.

  11. pattykixass
    Feb 13th, 2010 at 4:36 am

    her hair shouldn’t have been blonde. she would have looked smart with another hair color. and yeah, pink framed glasses? c’mon.

  12. WordyGrrl
    Feb 13th, 2010 at 5:45 am

    With the headset on her, she looks more like “Tech Support Barbie”. The poor dear…

  13. dalorin
    Feb 13th, 2010 at 9:03 am

    Great. Encourage them into a wage suppressed dead end career while their young.

  14. felixthecat
    Feb 13th, 2010 at 9:10 am

    Hot chicks can’t be computer nerds? I’ve never actually seen any, but they must exist somewhere. Barbie can start a trend.

  15. ted
    Feb 13th, 2010 at 10:26 am

    Cola:

    That’s the point. It’s obviously NOT “working”.

    As a result of the toys that your parents bought you, did you become a vacuous supermodel or a princess? I’m guessing not.

    Did you become a serial killer after paying violent video games with your friend’s brother? I’m guessing not.

    I think it’s good that they can show Barbie as a computer geek, even though she still looks “sexy librarian” stereotypical. I just don’t buy into the social engineering aspect of it.

    And that’s a headset? Maybe she’s Telemarketer Barbie!

  16. Zombie
    Feb 13th, 2010 at 12:40 pm

    I just want to point out that as far as “sexist” careers – I grew up with a feminist mother who felt very strongly that things like nursing and teaching were unfit for a strong, modern woman. It took me years to finally admit to myself that not only did I want to be a teacher, but that it is okay for a woman to be one. Not only that, but I make an awesome teacher and I’m very happy doing it.

  17. atheists eat fish
    Feb 13th, 2010 at 2:42 pm

    @Zombie: And yet, you call yourself a zombie. Hmmmm….

    Just kidding. I would consider myself a feminist and I’m studying to be a teacher, too. I love kids, especially mine, and want to be able to spend time with them. Biology is biology..don’t fight it. I still think we should pe paid more, though.

  18. Kevininjax
    Feb 13th, 2010 at 3:52 pm

    Is it just me, or does the new Barbie look like MissCellania?

  19. SenorMysterioso
    Feb 13th, 2010 at 5:44 pm

    The box says computer programmer but little girls will just play wife and mommy with her. If she gets out of the dollhouse, she will more likely be a secretary than a programmer.

    This was all over the news in the last couple days and I dont know why. To me its a not a story. I think Mattel must have an excellent marketing dept because they were able to convince news outlets that a doll is a news story.

    She does kinda look like MissC :D

  20. barbie girl in a barbie world
    Feb 13th, 2010 at 8:12 pm

    Ah, Barbie, she doesn’t:

    * manage your bank account
    * marry for money
    * waits till youre married before she cheats so she can say “honey, we have to work on our marriage” as an excuse
    * pretend her farts are accidental
    * talk for hours on worthless subjects
    * eat popcorn and ice cream on the couch like a gross half bear half whale while watching so you think you can dance and survivor
    * walk around like a wookie neglecting to shave (see above, working on marriage)

  21. Prairie Dog
    Feb 14th, 2010 at 12:17 am

    BGIABW, except for the cheating and not shaving, that would be my current wife.

    I am a computer engineer and right now I am about as pessimistic about the future of computer engineers in the US as it is possible to be. I’m actually trying to change careers, it seems like being technical is a liability or at least very career limiting. I apologize for the bitter.

  22. Gauldar
    Feb 14th, 2010 at 2:37 am

    That’s true, in todays work world you need more specific education since generals feilds don’t just do it any more, so they need to start producing versions like Limited Liability Lawyer Barbie.

  23. Working Woman
    Feb 14th, 2010 at 7:50 am

    She needs to have a pager and a blackberry, a computer bag and a rubber band ball, toys to go in her office and a coffee mug.

  24. Dave123
    Feb 15th, 2010 at 3:18 pm

    Might want to revise that statement about Barbie only having sexist careers, she’s been everything from a nascar driver to a surgeon.

    http://en.wikipedia.org/wiki/Barbie%27s_careers


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