Guess That Highway Sign

By John Farrier in Advertising on Feb 8, 2010 at 8:16 pm

German photographer Josef Schulz traveled across the U.S., taking pictures of highway signs. He then photoshopped out the text, leaving only the shapes and colors. The series is called “Sign Out.” Can you guess what company the sign represents? More at the link.

Link via Fast Company


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  1. Kalel
    Feb 8th, 2010 at 8:26 pm

    I never realized until now that the Denny’s sign is the same color as body fat.

  2. Homer Jay
    Feb 8th, 2010 at 8:47 pm

    Mmmmmm Denny’s pancake puppies smothered in butter and syrup

  3. pyrit
    Feb 8th, 2010 at 9:31 pm

    Denny’s – took maybe 4 seconds.

  4. pyrit
    Feb 8th, 2010 at 9:34 pm

    The rest are tough though. Quality Inn, Conoco, Western Auto?

  5. Josh Hancock
    Feb 8th, 2010 at 9:59 pm

    Dennys

  6. jdogg13
    Feb 8th, 2010 at 10:56 pm

    Lenny’s.

  7. Justin
    Feb 8th, 2010 at 11:09 pm

    Dennys and Waffle house were the only ones I recognized off the bat.

  8. Cola
    Feb 9th, 2010 at 2:14 am

    I’m pretty sure body fat is beige.

  9. Break Faster
    Feb 9th, 2010 at 10:06 am

    I don’t Deny’s it!

    Remember that it is FREE Gran Slam Tuesday…

    Nom nom nom nomn onm nomnklnmnomnponmop0nm.

  10. Rudy
    Feb 9th, 2010 at 12:58 pm

    I’m lining up at Denny’s as I’m typing this.

    No… not really.

  11. ted
    Feb 10th, 2010 at 12:38 am

    Krusty Burgers?

  12. free from lizards
    Feb 10th, 2010 at 4:06 am

    Of course you know what the company is, YOU ARE ALL PROGRAMMED to know this information on purpose. Whyt he trivia over something so, well, commercial? Were you paid to publish this or did some shill have nothing better to do than spin more corporate brainwashing?


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