See-Through Tractor Trailer



The innovative designs by Russian advertising and design firm Art Lebedev have been previously featured on Neatorama, including a pessimistic piggy bank, a spreadsheet grill, a Tetris magnet set, an ice tray that spells out the word "eternity", a clock that spells out the time, a Batman clothespin, a clock built into a whiteboard, and a piggy bank shaped like a gravity bomb. Their latest advertising gimmick, intended to encourage safe driving, is a see-through tractor trailer. A camera on the front of the truck captures what's going on ahead and projects it on a screen on the back of the trailer. It's called "Transparentius."

Official Website via DVICE

Newest 5
Newest 5 Comments

That just seems disorienting and confusing. We look at something shiny like that and see something in it and normally it's a reflection, we don't assume "Oh that's an image of what is in front of this truck". Unless you are aware of the technology and what you are seeing it's just going to freak you out. Well it would me anyway.
Abusive comment hidden. (Show it anyway.)
And then--- Even if this would be some Turkish truck with the TIR-sign on it somewhere deep in Russia- Why not? These heavy haulers do sometimes make very long hauls to collect or deliver goods- That is what they do by nature....

But I like the idea- I think I want that on my bike too! :-D
Abusive comment hidden. (Show it anyway.)
Anonym, TIR is not in Turkish, it's an international sign and the acronym is for the French “transit international routier”. See http://en.wikipedia.org/wiki/TIR_Treaty.
Abusive comment hidden. (Show it anyway.)
Commenting is closed.





Check out Twaggies' very funny clip:

Tech Fails - Twaggies by Twaggies
Email This Post to a Friend
"See-Through Tractor Trailer"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window