"Promoting a band is hard. And all the while I've been working on the album I've been trying to think of how I can promote it — how I can get noticed.
"When Google announced that Street View was coming to Saskatoon, a light bulb went on," he said. "I just thought Street View would allow anyone on any corner to be seen by any number of people anywhere."
Hatching the plan was one thing, execution was another.
"I figured Saskatoon's not that big, I could probably find the Google car if I really wanted to," he said. "So I built a sign, and kept it in the trunk of my car."
Heagy said he enlisted friends to keep an eye out for the vehicle and to call him if they spotted something with a large camera mounted on a tripod on the roof.
As it turned out, Heagy was having lunch one day and saw the Google car himself. He rushed to his own car to catch up to it and figure out where it would be going.
Link via Gizmodo | Musician's Website | Image: CBC