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Rent The Runway: Netflix For Fashion

A new website called Rent the Runway is betting that it can do for haute couture what Netflix did for movies:

“It was so easy. You just wear it and drop it back in the mail to them,” Ms. Harris said. “I don’t spend $2,000 on a dress regularly, so it’s nice to be able to wear some of the more expensive brands I wouldn’t be able to buy otherwise. And instead of just buying one or two dresses for this season, I can still have a lot of things to wear.”

Rent the Runway was founded by two recent Harvard Business School graduates, Jennifer Hyman and Jennifer Carter Fleiss. Ms. Hyman said she got the idea for the service last year after watching her younger sister agonize over whether to buy an expensive new outfit to wear to a wedding.

“Here was this young girl who loves fashion and was willing to spend a good portion of her salary on a dress that she’s only going to wear once or twice, and I thought, there has to be a solution for this,” said Ms. Hyman.

Jenna Wortham of The New York Times has the scoop: Link (Photo: Todd Heisler/NY Times)


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www.WearTodayGoneTomorrow.com has been doing this for almost a year! WTGT loans nationally at 5 – 10% retail values, has had amazing reviews from Teen Vogue, People, InStyle, The Today Show and many more. Items arrive in 2 – 3 days, and they carry over 125 of the top designers including 3.1 Phillip Lim, Herve Leger, Matthew Williamson and more. They’re amazing!
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I was thinking about this yesterday. Why buy an expensive dress to wear for only one night? Why could't you just rent it? This is genius in its practicality.
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