The Harvey Awards are given annually by the comic book industry. This promotional video for them is a parody of Alec Baldwin's sales rant from the movie Glengarry Glen Ross. The corporate office sends Val down to talk to the dregs in the sales department: Garfield, Heathcliff, Dagwood, Charlie Brown, and that guy from B.C. The message is simple: sell newspapers or you're fired.
First prize is a Harvey Award. Anybody want to see Second prize? A can of spinach. Third prize is you're fired. You get the picture? ... You've got a readership. The syndicates paid good money. Get them to buy the newspaper!
Here's the original scene from Glengarry Glen Ross. Content warning: adult language in both videos.
via Popped Culture | Harvey Awards