This Volkswagen commercial is about one effort to get people to take the stairs instead of the escalator (presumably for the exercise). The company turned a staircase at a Stockholm subway station into a piano and videotaped how travelers responded.
via Urlesque | Commercial Credits
Briannana
Now a couple people need to play a two part invention… just watch the jumps they have to make to get 6ths…
Alex
In America, sadly this would be considered a liability (what if the people fall off? Will they sue?)
lansing wedding photographer
I would say the uniqueness caused significantly more of the change than the fun.
SenorMysterioso
This made me happy.
Other than the music It doesnt seem any different than a regular staircase Alex but I guess people here sue even when they fall down non musical stairs.
ted
Interesting idea.
This would likely create more loitering. And then more people being annoyed by the noise, because I bet it doesn’t sound as nice as the fancy music they played throughout most of that video, especially with a crowd on it.
HollywoodBob
You know how to encourage people to take the stairs?
TURN OFF THE ESCALATOR.
Lisa the Grouch
Thing is, Bob, some people can’t make it up the stairs, particularly if they have a shopping cart in tow.
Matthew Browne
I work in an Australian stair company, and we’re all about making them beautiful to try and attract people too them. Perhaps we should focus on making them wacky instead!
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heather
Nifty!
Tyson
