"You wouldn't even need to wash the beer off, it's a fabric that dries immediately," he told SPIEGEL ONLINE. The shorts look remarkably like the real thing, with elaborately embroidered deer heads, a front bib and traditional side stitching. They retail at €79, a fraction of the cost of the leather alternative.Alpine traditionalists who last year complained about the growing trend towards cheap lederhosen imported from Asia may cry heresy at the sight of Kolb's lederhosen. After all, they're manufactured in China and don't contain a scrap of leather.
But Kolb insists he is helping to introduce Alpine traditions to younger generations, and is even exporting the region's folk culture to a global audience.
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