You don't need a lot of special effect magic to make a brilliant ad. As this short commercial for Johnny Walker whiskey from ad agency BBH London shows, sometimes all you need is a good narrative. That, and Robert Carlyle:

AdFreak suggests that this commercial might be the best of the year so far. It's for Johnnie Walker brand whiskey, and traces the history of that brand in one long, continuous take for six minutes. Unless there clever and hidden special effects, actor Robert Carlyle had to have, and did, flawless timing.

Check out the clip: Link | Interview with director Jamie Rafn