The "Absolutely" Virus

Psst - there's a verbal virus that's been going around for years and you've probably been infected. But don't worry, it may be annoying but it's absolutely benign:

Jeff Benanto, a manager at a marketing company in Boston, Massachusetts, says he didn't even know he was overusing the word until he was teased by his sister and brother-in-law.

He says it finally hit him when he was recently having dinner with his family. Someone asked him if he wanted stuffing with his turkey.

"Absolutely."

Benanto says he and others are using the word so much because it's reassuring. He says people don't know if their 401(k) will be secure; their children's toys free of lead or if their favorite public figure is going to be exposed as a hypocrite.

But using absolutely makes one feel as if there is something someone can count on, even if one has doubts, he says.

"There's a certainty in absolutely," Benanto says. "Even if you don't absolutely mean it, you need to express it and feel it like you mean it."

Link


lol..

i say it.. a lot, apparently..

I have a coworker that like, he like, like, like, I dunno, he like, say LIKE, like a million times a day. like. drives me NUTZ
Abusive comment hidden. (Show it anyway.)
I'd imagine marketing folk eventually buy into their own BS that they press onto the public. I find that if you get too established into marketing you either loath humanity and make the sheep on strings dance, or delude yourself into actually thinking your benefiting the human race with what you do.
Abusive comment hidden. (Show it anyway.)
I often find myself saying "Republican", "Democrat", and "Blog", when I should be saying "greedy jackass", "lying douchebag", and "boring waste of time".

The New England area also has an ad series for a group of car lots where the owner says "Absolutely" in some arcane accent. No doubt that's where he picked it up, along with billions of others who've seen the ads for the last thirty years.
Abusive comment hidden. (Show it anyway.)
I feel like this started with The Office. Maybe it's just the t.v. junkie in me, but Jim says 'absolutely' to every single thing Dwight suggests. Or some form of 'absolutely I do'.

I'm sure that the rise in word usage can't be completely because of television, but it's so common on that show, my mind couldn't help but go there!
Abusive comment hidden. (Show it anyway.)
I have been saying Absolutely for years, maybe 10, I might have been the guy that started it all, everybody send me a dollar. Whats it got to do with vodka?
Abusive comment hidden. (Show it anyway.)
Any attempt to control language one way or another, either by promoting or criticizing certain words, is pretty much pointless. "Absolutely" is good to me because it imples emphasis and direction, sounds much better than some apathetic, mokey-like "uh-huh", but to each his own.
Abusive comment hidden. (Show it anyway.)
Login to comment.
Click here to access all of this post's 18 comments




Email This Post to a Friend
"The "Absolutely" Virus"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More