Rather be flyflishing, golfing or sleeping than going to church? Concerned with the lack of men attending services, the Church of England is now offering new incentives: free beer, bacon rolls and chocolate bars!
Men at St Stephen's church in Barbourne, Worcester, will be handed bottles of beer by children during the service. A prayer will be said for the fathers before the gifts are distributed.
The Ven Roger Morris, archdeacon of Worcester, who will be leading the service at St Stephen's today, said that it was a practical way of sending a message to fathers.
"I don't see any other time that we can stop and remember fathers, and this is a gesture saying 'Here's something that will bless you,'" he said.
"Posies of flowers are given to mums on Mothering Sunday and we wanted to give a laddish, blokeish gift to the men. A bottle of beer hits the mark. The whole of life is to be celebrated in church."
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