Vegitabeta. VegitaBeta is an orange-colored soft drink consisting primarily of water and sugar. The product contains 3mg of beta-carotene per 100ml serving; an entire bottle contains 4.8mg. Although the product contains less than 10% juice, the label is filled with pictures of vegetables such as carrots, and fruits such as oranges, apples, acerola, and, prunes that naturally contain beta-carotene. The label states “Easy way to obtain nutrition,” “VegitaBeta is a health-supporting drink that uses five materials [vegetables and fruits].” The beverage carries the trade mark “Daily Care” with an explanation that “Daily Care is a symbol of products that support a healthy lifestyle.” While VegitaBeta contains a small amount of juice from vegetables and fruits that contain beta-carotene, the 4.8 mg of beta carotene in one bottle of the beverage is added in supplement form according to company officials.
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