Mr Jones, to imagine that this ad condones rape is a way bigger stretch.

I believe you said, "If a boy ever disrespected my daughter in my presence, they are going to be cleaning him off that side of the building." - wow, talk about testosterone.

"THIS AD DOES NOT TELL THEM THAT SEX IS EASY AND CHEAP. THIS IS ONLY A JOKE, AND COLLEGE STUDENTS UNDERSTAND THAT."

I think that is a bit of a stretch. I've seen a lot of idiocy on campus, especially in fraternities and male dorms. Young males create their mythologies and throw themselves into it hook, line, and sinker. Testocerone is a massive inhibitor to intelligent thinking - and teenage brains are floating in it.

CassieC:

"real men are happy and relieved to be considered complete and equal humans"

(whisper) You know that guy who wears Birkenstocks and agrees with everything you say? He's trying to get into your pants. You didn't hear this from me.

i'm not saying junior high or high school girls are any better, but a college dormitory would be more 'legal' in this case...

personally, i certainly wouldn't want to live in a dorm that had garbage like this posted on it. plus something would have to be seriously wrong with that college for allowing that kind of advertising on their property.

First of all, college students aren't kids.
Second, they can have sex if they want to.
Third, Axe didn't make them have sex. Chances are, Axe prevented more than it enabled. There's only one Axe that smells halfway decent (Kilo).
Fourth, I know way more guys in monogamous relationships than I do the type to run around and get a new piece of ass every night.
Fifth, if you want to blame things on ads, you've got to get started on just about every ad for Captain Morgan, Budweiser, Trojan, Levis, and just about every product which has ever used sex to sell their products (PROTIP: good luck on that one, scooter).
Sixth, just because something is offensive, does not mean that it cannot be funny. It might not be funny to you, but don't just start declaring comedy fatwas every time you get sand in your vagina. See what I did there? I laughed at that, but most girls probably didn't. Doesn't mean its not funny to me, or anyone else for that matter, it just means I can laugh at something that you can't. I think that means I'm a broader person. You probably disagree. I don't care.
Seventh, what was I talking about again?
Step 8 - ???????
Step 9 - PROFIT!

"But the feminist movement (and their male enablers) decided to throw the baby out with the bath water.
And you know what the punch line is? Women are very, very confused now."

Hello, do you have ovaries? I do, and I'm fairly certain I'm not confused running my own life without a man to do it for me. Kthx.

Didn't dig deep enough for the S. Africa thing, I guess. Thanks!

As for the "teen control" one, I've been saying the same thing for years, but most people respond as if I'm some kind of pervert! (And I am, just not THAT kind !)

http://www.canada.com/life/scientist+explains+your+teen+control/165476 1/story.html

Any ideas you have about rape or invasion of privacy or "you have less manhood because you smell nice" are just plain silly and inflammatory.

Mr. Jones: "And we, as adults, are supposed to be wise and compassionate with these young people, and not lie to them. It is lying to them to say that sex is easy and cheap."

On this we totally agree. Here is what we disagree on:

THIS AD DOES NOT TELL THEM THAT SEX IS EASY AND CHEAP. THIS IS ONLY A JOKE, AND COLLEGE STUDENTS UNDERSTAND THAT.

I can't make it any clearer than that. You seem to think that college students are stupid enough to believe that a giant calendar showing a different sexual "conquest" for every day of the month is real. I disagree. I give them more credit than that.

They may laugh at it. Heck, if I saw this on a building I'd probably laugh at it too. But laughing at it is not the same as believing that it represents reality.

thanks for your kind words. I really think there is a better future for all of us when we start accepting that everyone has a right to their own wishes and desires and struggles and failures and all that good stuff that comes with living a full adult life. And once we accept that, this culture that sees women as rape receptacles or chattel to be guarded carefully (those are two sides of the same coin) will disappear like the dodo or dinosaurs, but be remembered a lot less fondly. Dinosaurs and dodos were cool.

And I'm not confused about that, really, really, really not.

I find your point of view refreshing seen from an individualistic angle. People will fall into narrow minded viewpoints having to label everything into their own group then make generalisations about them, a device of human nature that a lot of people need to break free from. I even hear it from my mom, and I just roll my eyes at it. I don't expect people to change; they have to want to change themselves.

You illustrate one of my points wonderfully. You say that I don't "own" my daughter, as if she is some piece of property. This is typical leftist feminist strawmen arguments.

It isn't about "owning" a person. It is about "owning" responsibility. Since the deconstruction of the patriarchy, men have given up their traditional responsibilities as providers and protectors.

Granted, men had the tendency to abuse these responsibilities. But the feminist movement (and their male enablers) decided to throw the baby out with the bath water.

And you know what the punch line is? Women are very, very confused now. Since men no longer perform their functions that are readily observed in nature (provide and protect), then women, on a very basic level, can not respect them, and be attracted to them. You feminists have your gelded males now - but you will always have that terrible feeling that something is missing, and something is wrong.

And re: felixthecat and "dorm sluts", again wtf? If a woman WANTS to sleep around, she should, and should not be judged for it. If she doesn't, same no big deal. The problem with this ad and the whole women-as-passive-receptacles culture is that the importance of consent (and by consent, I mean 100% enthusiastic actually wanting to do it consent) goes out the window. Women are (or should be) free agents, in control of their own sexuality. And you guys need to step back and accept that.

Unless I misunderstood and South Africa was were the photo was taken and not where it was advertised.

http://www.coloribus.com/adsarchive/prints/axe-deoderant-schedule-cale ndar-310222/

"wash the gayness away"

wtf? were you dropped on your head as a child, or are you just ignorant?

And Alex, i'm disappointed! "Sure it’s a little bit sexist, but at least it’s creative!"

What's next? "Sure, it's misogynistic, but at least it's funny!" or "Sure, it's homophobic, but it made me chuckle," or even "Sure, it's racist, but at least I'm not the target, so it's ok."

It's everyone's duty to stand up against sexism - I'm a little confused and disappointed that you would start a post this way. The ad doesn't offend me - it's obviously a photoshopped image, and it *is* a clever idea. I'm offended that the sexism is not only noted, but then it's redeemed and tolerated.

Boo!

"I have three university degrees"

(golf clap)

Hey, you need another one?

(golf clap)

I'll try to explain myself again. With your three degrees maybe you'll be able to figure it out. If not, I can use finger puppets.

Everyone, especially young people, can become enslaved by their emotions and impulses. We become slaves to our desires. The pursuit of desires can overwhelm us - and leave us feeling empty and lost.

Maybe all your young sexual exploits ended up peachy, but mine, and most other people, have not. After many years of thinking about it, I have concluded that my reasons for having sex was quite different than the girls I was with. They were expecting something from me that I wasn't able to give.

And you know what? This is perfectly normal. Young men are wired a certain way - and young girls are wired completely differently. It's always been like this, and always will be.

And we, as adults, are supposed to be wise and compassionate with these young people, and not lie to them. It is lying to them to say that sex is easy and cheap. It is lying to them to say that there are no consequences of having a one-night stand with a girl (who, in this case, could be 17 or 18 years old), and then leave her alone (because if you're banging a different girl every night, you don't have time for pillow talk).

So do you want to keep defending teenage body spray?

And I think axe smells terrible. I would never date a man who wore it.

So you're under the impression that marketing campaigns leave absolutely no impression on the people they target (and others who observe them), especially not teenage boys? Critical thinking indeed.

I can't wait for a post here to be described that way.

College dorms are already full of creeps and date rapists – this is just gross.

Models are used to being objectified and used to sell sex to 14 year old boys. Its kind of in the job description.

Maybe I'm a sexist asshole, but no real people were harmed in the making of this (mildly funny) ad for a crappy product.

Do you really think the women are required to keep the curtains open 24/7?