Pixel Cars in Honda Ad

By Queuebot in Advertising on Mar 27, 2009 at 7:25 am


(YouTube link)

Honda’s new ad features pixels made of car headlights!

W+K’s Amsterdam office one-upped the Sheep LED ad spot with this one. There is no CG here! This was put together the good old fashion way, with laser sights, GPS, and a land surveyor! It’s a good thing all those cars are hybrids! Directed by Erik Van Wyk.

-via booooooom

From the Upcoming ueue, submitted by diskursdisko.


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  1. ThEgg
    Mar 27th, 2009 at 9:40 am

    Recession? Pssssh.

  2. angelino
    Mar 27th, 2009 at 10:40 am

    I wonder what the carbon footprint of this commercial was.

  3. Ali S.
    Mar 27th, 2009 at 5:42 pm

    Woah. OK I read the title as “Pixar Cars in Honda Ad”. I was so hoping to see the pizza truck used in so many Pixar movies to be present. :(

  4. Jim R Feliciano
    Mar 29th, 2009 at 12:27 am

    I know this was not done with people pushing and pulling or twisting and turning light knobs. Well done.


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