Goodbye Sci Fi, Hello Syfy!

By Alex in Film on Mar 16, 2009 at 2:06 pm

Talkin’ bout change, the Sci Fi channel is ditching the name they had for over two decades for something new: Syfy. Yes, you read that right. Syfy.

Why? Because "Sci Fi" is too limiting, apparently:

The principal reason the idea kept coming up, Mr. Howe said, was a belief “the Sci Fi name is limiting.”

“If you ask people their default perceptions of Sci Fi, they list space, aliens and the future,” he added. “That didn’t
capture the full landscape of fantasy entertainment: the paranormal, the supernatural, action and adventure, superheroes.”

Now, if they only have a fat man as a logo .. Link – via io9


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  1. Kev
    Mar 16th, 2009 at 2:26 pm

    If people understood Sci-Fi, they’d understand that shows like CSI and its spawn are SCi-Fi. Seriously, the only difference between these jokers and the crew of the Enterprise, is that they are playing with non-existent future-technology in a crime lab instead of on a spaceship.

    The Sci-Fi network would be well within their mandate to fill out their programming with 2 or 3 hours of Police Sci-fi.

  2. SenorMysterioso
    Mar 16th, 2009 at 2:31 pm

    syfy – fail

  3. nib
    Mar 16th, 2009 at 2:36 pm

    syfy in Polish mean facial spots or dirts :o

  4. NeonCat
    Mar 16th, 2009 at 2:43 pm

    Since Sci-Fi long ago stopped showing shows (MST3k, Farscape) that I wanted to see, a stupid name change will not now bring me back into the fold.

    And no, I don’t want to hear about how good BSG is.

  5. Travis
    Mar 16th, 2009 at 2:43 pm

    They can call it anything they want, but I find 99% of their programming unwatchable.

  6. TK-169
    Mar 16th, 2009 at 2:48 pm

    Syfy? Sounds likes something you can get from ladies of negotiable affection.

  7. jason3fc
    Mar 16th, 2009 at 2:52 pm

    Sounds like 90% of the rest of the channels on cable:

    HGTV – 90% decorating crap.
    BIO – hardly every shows biographies
    History Channel – changed because they wanted to show things that “make history”.. whatever
    Noggin – which started as a really cool smart channel for kids and showed old school kids tv – is now just The “n” – which shows teeny shows all day
    DIY – Barely shows do it yourself stuff any more

    All these channels started to focus on a genre, and now that there is so much competition they all want to branch out. Even the Discovery Channel’s logo is just D now, and dont even get me started on where all the learning went on TLC.

  8. Cola
    Mar 16th, 2009 at 2:56 pm

    I get it, but the new name won’t change the preconceptions people have about their product.

  9. Oomi
    Mar 16th, 2009 at 3:25 pm

    o_________0

    “Y” for all the cheesY movies they make.

  10. xultar
    Mar 16th, 2009 at 3:26 pm

    OK. If these jackasses ask for a bailout after this FAIL…give them a bucket, a leaky boat, and directions to the Atlantic.

    GOOD RIDDANCE IDIOTS.

  11. Johnny Cat
    Mar 16th, 2009 at 3:34 pm

    I can’t help but wonder if my humble rants, like this one, made any difference on their decision to change it. How exciting!

  12. Talula
    Mar 16th, 2009 at 3:42 pm

    I’m a little disappointed that they couldn’t at least have come up with a slightly better name. I mean, really, “Syfy” just does not scream super special awesome futuristic robot police to me. And it should.

  13. Miramon
    Mar 16th, 2009 at 3:42 pm

    Syfy is pretty bad, but their slogan — “Imagine greater” — can anything be more stupid than that? Imagine greater what? Greater grammar, perhaps?

  14. Bret Hammond
    Mar 16th, 2009 at 4:13 pm

    Hukd on Fonix Werkd for Me!

  15. vonskippy
    Mar 16th, 2009 at 4:37 pm

    “Syfy” – the future nickname for “crap”.

    Example: “Honey, I think the baby just Syfy’d his diaper”.

    So start the trend now – you too could be greater in the future (or at least imagine that you are).

  16. Martijn
    Mar 16th, 2009 at 7:30 pm

    Early April Fool’s?

  17. seefish3
    Mar 16th, 2009 at 7:30 pm

    Is it because “Sci Fi Channel Original” is now synonymous with “as bad as Gattica” or “no better than Matrix: Revolutions”"

    Sorry, just can’t bash Revolutions enough. That gash is still bleedin’…

  18. Kalel
    Mar 16th, 2009 at 7:34 pm

    It can’t be far off now…

    “CSI:Stargate”

  19. seefish3
    Mar 16th, 2009 at 7:34 pm

    “Sounds like 90% of the rest of the channels on cable:”

    Right on jason3fc, but how could you forget:

    MTV–Doesn’t play music videos

  20. mjgolli
    Mar 16th, 2009 at 7:36 pm

    They’ve been showing more horror/supernatural crap than real sci-fi for years now. They *might* be more watchable if they didn’t show more commercials per hour than any other network…

  21. ironCrow
    Mar 16th, 2009 at 8:16 pm

    I love the corporate jargon but lets face it. You cannot trademark and protect the term Sci Fi. Its a genre and has probably caused problems with them for years. Something unique that still verbally conveys the same meaning “SyFy” on the other hand, can be much more easily protected legally. Its all about the money and branding.
    Frankly it is insulting for them to say that the Science Fiction community is so daft that they do not understand the true breadth of Science Fiction. Besides, technically SyFy means nothing and still sounds like the same channel. Therefore in a conversation either term would evoke the same image to the listener.

  22. Cori
    Mar 16th, 2009 at 8:49 pm

    The one thing that bugs me about it (aside from the horrible spelling… at least before it was an abbreviation. Wtf is Syfy?) is that they lose the nifty little “if” in the commercials that turns into “scifi”… The sc.if.i was really a neat concept to me. They should call it the “if” network or something.

  23. Noelegy
    Mar 16th, 2009 at 9:03 pm

    Aww, now I guess they’ll have to do away with the cool “iF” commercials.

  24. jason3fc
    Mar 16th, 2009 at 9:34 pm

    seefish: ha yeah well I wrote the music channels off long ago – I cant remember the last time there were videos in the day on MTV, VH1 or CMT.

  25. Circus Ugly
    Mar 16th, 2009 at 10:01 pm

    “The principal reason the idea kept coming up, Mr. Howe said, was a belief “the Sci Fi name is limiting.”

    Yeah, right. Limiting like all of those awful C and B movies they keep showing. But at least they’re giving porn stars a chance to work in legitimate theater…

    Syfy? Fail. I wonder what marketing genius came up with that one?

  26. Chris Johnston
    Mar 17th, 2009 at 8:29 am

    Okay, now I understand why the SyFy Portal website suddenly changed its name to Airlock Alpha recently.

  27. Coachmo
    Mar 17th, 2009 at 12:39 pm

    Sci Fi was 90% unwatchable. Now that it’s SyFy there’s no doubt the programming will be much improved.

    Put some more lipstick on that pig.

  28. ted
    Mar 17th, 2009 at 1:13 pm

    Looks like a name for obsolete 60′s stereo equipment.

  29. heather
    Mar 17th, 2009 at 1:25 pm

    …what?
    They just changed two letters — technically one. What’s the big change?

  30. garbonzo
    Mar 17th, 2009 at 1:28 pm

    I was in one of the focus groups for this name change idea. I HATED it. I tried to convince everyone that it was a stupid idea.

    Guess I failed.

  31. Scooter
    Mar 17th, 2009 at 3:11 pm

    The only show i watch on SciFi is Ghost Hunters… and not very often at that. Paranormal state FTW.

  32. Rob
    Mar 17th, 2009 at 3:59 pm

    I see all the reasons they chose to do this listed in the TV Week article and elsewhere, but in my opinion the name change will accomplish almost none of those goals. Given the backlash online, I’m now wondering what the odds are that they’ll change plans and either keep their current name or create another new one.

    More here: http://www.semanticargument.com/?p=175#more-175

  33. Michaelc
    Mar 17th, 2009 at 4:33 pm

    Somehow even changing it to SyFy is not going to explain wrestling on the channel. Or ghost hunters for that matter. Who watches that stuff??????

  34. Non
    Mar 18th, 2009 at 3:13 am

    Awh I have fond memories of when the Sci-fi channel was brand new. I was just a teen in 1992 visiting my grandparents for the summer. They had this MASSIVE sized dish satellite in the yard. The thing was expensive, and it got so many weird channels. All those channels didn’t even come to our area for like another 3-4 years. I used to LOVE staying up all night watching the Sci-fi channel. That same summer, we went to a fleamarket and I got a big box full of old Asimov science fiction magazines (from the 80′s)for like $2 too. I was probably the nerdiest girl alive that year, but it was a great time.

    Bye bye scifi, you’ve been cool but dying for a while now. Hello Syfy. I assume you’ll be as retarded as you sound.

  35. Evilbeagle
    Mar 18th, 2009 at 12:20 pm

    It’s still the same channel that plays cheesy movies. I don’t get the outrage.

  36. Ablane
    Mar 19th, 2009 at 2:28 am

    http://www.nosyfyf.com has contact info. on where to complain.

    And here’s an article about the channel president from a year ago http://www.jackmyers.com/commentary/lunch-at-michaels/16847961.html and how he is going to bring back Farscape and launch other sci-fi pilots…and clearly that didn’t work so he thought a name change would work.

    Changing the name doesn’t address the real issues here.

  37. Johnny Cat
    Mar 20th, 2009 at 11:42 pm

    An d they’re trying to pimp Caprica as a bona fide series. Eric Stoltz? Really? Dude, say it isn’t so.


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