These three girls are the first official ambassadors of cute for Japan. In an effort to compete with China and other world super powers, Japan has decided to exploit their status as one of (if not the) cutest countries in the world. To reach this goal, they've hired the girls above. The one on the left is a school girl. The one on the right is a Japanese Lolita girl. The one in the middle makes up her own style, but has become a semi-celebrity in the trendy Harijuku district.
As fun as this idea is, do you really think cute ambassadors will help Japan compete in a world market?