Last month, a school in the UK banned the word "school", because it is just too negative:
When’s a school not a school? When the local ‘school’ bans it if you to ask the residents of Sheffield, UK. [...]
Linda Kingdon, headmistress of the academy explained that they had decided at a very early stage to not use the word ‘school’ as it was to be a place of learning, also because many parents had very negative connotations of school.
“Instead we want this to be a place for family learning, where anyone can come. We were able to start from scratch and create a new type of learning experience. There are no whistles or bells or locked doors”, she said.
From the Upcoming ueue, submitted by Cerebrus.
Perhaps when the institution-formerly-known-as-school still does not accomplish its goals, the headmistress will have to actually do change something important.
What's the address again?