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Encounter

By Miss Cellania in Advertising on Mar 11, 2009 at 5:45 pm



(YouTube link)

McCann Erickson of Madrid produced this commercial for Coke, but you can easily pretend it’s not an ad. -via YesButNoButYes


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COMMENT
  1. dash
    Mar 11th, 2009 at 8:27 pm

    well that was downright inspirational.

  2. Edward
    Mar 11th, 2009 at 10:05 pm

    Thank heaven someone understands.

  3. Johnny Cat
    Mar 11th, 2009 at 10:41 pm

    Only in the feel-good advertising world do children and extremely old people have a platform to tell us all that life is fragile and we should be thankful.

  4. Randy B
    Mar 11th, 2009 at 10:47 pm

    I'm confused...is the old man the father of the baby?

    If not, where is the father?

  5. me
    Mar 11th, 2009 at 11:14 pm

    ¡wow! excelente! muy buen anuncio. Cool ad!

  6. Miss Cellania
    Mar 11th, 2009 at 11:16 pm

    Randy B, not the father, since he had to travel from Mallorca to Madrid to see the baby. Maybe he's the great-great-grandfather!

  7. buddhaflow
    Mar 11th, 2009 at 11:41 pm

    Guarantee you he didn't live to br 102 by drinking Coca Cola every day. It's a great message, but it's sickly ironic that it is brought my a company that does more to destroy public health and steal happiness than almost any corporation in the world.

  8. chet
    Mar 12th, 2009 at 12:35 am

    Short of the alcohol or tobacco industries. Alot of life affirming ads for their products as well.

    Regardless, this one was especially warm and fuzzy.

  9. Sugarimp
    Mar 12th, 2009 at 6:01 am

    This is why if I do drink soda (not so often), I'll have Coke over Pepsi any day. Coke's ads have that feel good, United Colors of Benetton effect, whereas Pepsi prefers negative campaigning, against Coke.

  10. weewillie
    Mar 12th, 2009 at 3:19 pm

    This made me cry... What a beautiful short film.

    This is the future, folks... if we're all TIVOing and watching on youtube and not stopping to watch commercials, or not paying to watch it in theatres... then how can there be any money to make beautiful short films? With sponsorship like this!

  11. TRO
    Mar 12th, 2009 at 6:52 pm

    I think I will go drink a Pepsi.

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