Comments on: Logo Fight: Re/Max vs. Rehava

By: Dee Wagstaff-Williams

Dee Wagstaff-Williams — Mon, 16 Mar 2009 22:57:59 +0000

Wait! Let me guess! This is a test for the next “Reality Show!” Right?

Please allow me to encourage ALL to focus on the true business at hand. We should be consulting with buyers and sellers. Find ways to help those sellers out there who are hurting and scared. For many homeowners, right now there is panic,stress,and chaos on every hand. Use your money and time to do good and to do something that will have a positive impact on others.
Show the public that we are a classy group of professionals vs. REALTORS Gone Wild!

By: Al_d

Al_d — Thu, 12 Mar 2009 21:48:06 +0000

“Plus, and I don’t know if you noticed it your honor because they were pretty sneaky with this one, but their logo also uses letters from the Roman alphabet. Just like ours! Basically, this can all be settled if they switch over to Cyrillic, or better yet Chinese characters.”

By: Scooter

Scooter — Wed, 11 Mar 2009 17:18:29 +0000

I like the argument “If you chop the top off of the ‘h,’ you (almost) have the ‘m’ in Re/Max.”

So what your saying is if you change their logo it makes it look like your logo.. yah, if I take all the letters and change them to other letters like magic it says something different. WOW, just wow.

By: Jan

Jan — Wed, 11 Mar 2009 15:25:29 +0000

Their Typo-color is Black and if you drop down K and C of CMYK to 0% you´ve got M & Y 100% this is Red!

…who is the looser now?!

By: Evilbeagle

Evilbeagle — Wed, 11 Mar 2009 14:53:54 +0000

What a ridiculous lawsuit!

By: Ray

Ray — Wed, 11 Mar 2009 10:54:25 +0000

A local knitting store – WoolMart – was badgered by guess-who into changing their name, even though they had it years before the whiners, IIR.

By: chudez

chudez — Wed, 11 Mar 2009 08:16:06 +0000

When engaging in argument or debate, people tend to present their most compelling rationale first. In this case, they start off with:

“First of all, both names start with ‘r’…”

The quality of the arguments pretty much goes downhill from there. I’m surprised they didn’t include in their explanation something like “Well, if you down 3 shots of tequila, spin yourself dizzy and cross your eyes, you’ll see the similarity…”

By: Michael0511

Michael0511 — Wed, 11 Mar 2009 02:37:58 +0000

Re/Max goes onto my list of companies never to do business with!

Think that’s petty and lame?

Look what I did to Circuit City!

By: violet

violet — Tue, 10 Mar 2009 23:48:02 +0000

“Confusingly similar”? Like how I sometimes mistake birds for doorknobs?

Remax could put it another way: Our argument is that people are laughably stupid and can’t read or see colors. For their premise to work, that’s what they’d have to essentially mean.

By: Gabriel

Gabriel — Tue, 10 Mar 2009 23:31:12 +0000

This is the stupidest thing I’ve seen this year.

By: d smith

d smith — Tue, 10 Mar 2009 22:33:48 +0000

bulllllllllll

By: Gauldar

Gauldar — Tue, 10 Mar 2009 22:12:08 +0000

Well, it makes perfect sense to spend money on legal crap like this with the currant state of the economy and housing crisis. Even big business needs to have fun somehow by kicking smaller ones around, and those starving lawyers need to feed their families/prostitutes/strippers too.

By: Dunn

Dunn — Tue, 10 Mar 2009 21:45:23 +0000

“First of all, both names start with “r”"

Ha!! If I’m the judge I stop them right there, “Case closed!!!”

By: Gabriella

Gabriella — Tue, 10 Mar 2009 21:11:44 +0000

I love this “They are so full of hot air, it’s no wonder they have a balloon as their logo.” Brilliant, and yes they should get kicked to the curb for even bringing this crap up. Sounds like it’s more than the logo. I cannot imagine they would spend that sort of money for such a frivolous lawsuit.

By: Johnny Cat

Johnny Cat — Tue, 10 Mar 2009 20:43:23 +0000

“We don’t want someone offering the same services with a confusingly similar mark,” Scoville said. “We’re happy to compete with them, we just don’t want to do it with a trademark similar to Re/Max.”

I typically don’t bash the competition, but this is typical Re/Max horse hockey! They are so full of hot air, it’s no wonder they have a balloon as their logo.

By: Alex

Alex — Tue, 10 Mar 2009 20:09:18 +0000

These are just objections to trademark request being filed, not a lawsuit. The US Patent and Trademark Office officer can still approve the trademark request, over the objection of the Re/Max attorney.

I do agree with Rehava’s suggestion that it’s just harassment.

By: Chris

Chris — Tue, 10 Mar 2009 20:05:36 +0000

There needs to be serious penalties for companies like Remax who bring up these lawsuits. I’m surprised remax’s lawyer didn’t whine about them both containing vowels. That’s a similarity too, right? COME ON.