How to Use Cute Animals in Advertisements

1. Elizabeth
   February 19th, 2009 at 5:11 am

   Yes - cute. The internet has a heart, and its made of kittens and puppies.

2. Jae
   February 19th, 2009 at 6:55 am

   lol, awesome. But that hedgehog must be STOPPED.

3. Allimar
   February 19th, 2009 at 8:16 am

   Omg. That's so sweet my teeth hurt.

   I lurve the narcoleptic business bunny.

4. Kev
   February 19th, 2009 at 9:40 am

   Another great use of cute animals in cell phone commercials, and possibly where Samsung adapted the idea from, is Telus (Canada). One of my favourites is the Lizard Hug from a few years back: http://www.youtube.com/watch?v=f4OHAZ4_pRM&e

   What I like about them is that they usually just use the natural behaviour and facial expressions of the animals. They're on an all-white background and the music and titles nudge the interpretation. Very cute.

   They've been doing basically the same style of cute animal ad for almost a decade, but somehow manage to keep it fresh. I chose my first cell phone in 1999 partly because of their damn adorable Rebate frog (when they were Clearnet), and, uh, partly because of the actual rebate - cell phones weren't free handouts back then. I can't find that one on youtube, but the basic style hasn't changed much. The major change over the years was that Clearnet just used lizards and amphibeans, while their successor Telus expanded to all kinds of animals.
   Here's some others:

   Chameleons - Find Me
   http://www.youtube.com/watch?v=cG1kGCp9MGA&feature=related

   Penguin - Support our Athletes
   http://www.youtube.com/watch?v=0_oeOGuCCkE&feature=related

   Fish - Across the nation
   http://www.youtube.com/watch?v=4iUeYn1D4TA

   Poker Bunnies
   http://www.youtube.com/watch?v=MqqqASlVaac

5. LisaL
   February 19th, 2009 at 12:02 pm

   Holy crap... I think my heart is going to explode from the cute!!!

6. Guybrush Threepwood
   February 19th, 2009 at 12:15 pm

   The most awesome thing is the "kitteh can has ur wurld" on the hedgehog screen.
   Totally drive to be a powerful viral.

7. Johnny Cat
   February 19th, 2009 at 2:00 pm

   What a load of fun! I wanna make one.

8. Elizabeth
   February 19th, 2009 at 3:10 pm

   Still cute - comes back for cute hit.

9. Ali S.
   February 19th, 2009 at 3:22 pm

   Loved the bunny just passing out.

10. heather
    February 26th, 2009 at 4:04 pm

    Dah! so frakking cute! Finally ad agencies get that boobs don't sell stuff anymore; fluffy cuteness does!

    And I think we can stop the evil hedgehog by manipulating his swivel chair again. He is going DOWN!!

11. cute kittens
    July 28th, 2009 at 7:18 pm

    This is the most amazing thing I have ever seen. Samsung are brilliant.

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