The Bill at a London Restaurant: Whatever You Want

By Stacy in Food & Drink on Feb 13, 2009 at 8:06 pm

This is an interesting concept – just for February, the Little Bay Restaurant in London is letting diners eat their meal and then pay whatever they think that meal was worth… including nothing (excluding alcoholic beverages). I think it’s probably not a bad idea in theory – I’m definitely willing to pony up for a wonderful meal. But the problem lies in maybe not realizing how much a meal is actually worth. If I had duck salad, which is one of the items on the menu, I would have no idea what the going price for duck meat is, so I could potentially be totally stiffing the restaurant without intending to. At any rate, it’s definitely getting the restaurant some free publicity… which is probably the point.

Link via Slashfood


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  1. theturbolemming
    Feb 13th, 2009 at 8:15 pm

    Wow, that’s a really neat idea. I’m anxious to see if they can break even (my guess is no).

  2. Carl
    Feb 13th, 2009 at 8:37 pm

    Meh. They try this every year or so in different places in the US, let alone London. The places always go belly up pretty quickly.

  3. Johnny Cat
    Feb 13th, 2009 at 11:28 pm

    It’s the Radiohead Ripple Effect, by Crom!

  4. jennluna
    Feb 14th, 2009 at 1:10 am

    There is a restaurant here in Denver called SAME (So All May Eat) They don’t charge anything for your meal, you pay what you can. If you over pay, that means the person who may not be able to pay won’t have to. Or if you can’t pay you can donate services. They have been in business for a few years now.
    http://www.soallmayeat.org/

  5. ivymae
    Feb 14th, 2009 at 2:45 am

    An interesting study about PWYW (Pay What You Want): http://tinyurl.com/dm9nx9

  6. Christophe
    Feb 14th, 2009 at 7:18 am

    free meal!

  7. Jade
    Feb 14th, 2009 at 1:45 pm

    Here in Singapore there’s an Indian restaurant run by volunteers that has the same ‘pay what you want’ concept.They’ve been around for 20 years or so, and the food is excellent.

    http://www.annalakshmi.com.sg/


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