Sustainable Water Bottles

Brand Image has set out to change the way we drink bottled water.  In an effort to enhance the consumer drinking experience and create a sustainable alternative to plastic bottles the designers have created the 360 Paper Bottle.

It's the first 100% recyclable paper container and is made entirely from renewable resources. The paper packaging is food-safe and can hold a variety of liquids, making it the perfect alternative to traditional water containers.

Link

From the Upcoming ueue, submitted by whitespace.


Surely the most sustainable bottle is one that can be reused, rather than one that is thrown away? How well would this thing hold liquid once opened for the first time?

I guess that's a small hope though, the only bottles that properly get re-used are milk bottles, and even that practice is dying out. How about the old glass coke bottles? Or have they been scrapped?
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The sealant is an aerosol spray on Styrofoam. Heh, actually I have no idea what they do to keep the bottle itself from absorbing the liquid it's containing and I would like to find out myself.
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@Moon
My guess is they are using wax.

There is something about paper and my lips. I just cannot do it. It gives me chills like I am hearing nails on a chalkboard except with just the feeling and no sound. This is why I cannot drink out of a milk carton.
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A sustainable bottle meant for holding water.........
Hmm..I think there used to be this thing called glass.
that's right. I still get my milk in glass bottles. I bet they can probably do the same with water. Until they come up with something that can be reused, like..I dunno plastic maybe?

Is it really that hard to reuse a plastic bottle?

Make me a bottle I can eat while I am drinking from it, and I might consider purchasing it.
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Innovation isn't always improvement. But keep on trying, you crazy humans!

(Also remember to know the actual benefits of what you are doing, and not blindly follow the 'green' movement. Some things may be more harful than helpful - you might be suprised).
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I think the biggest deterant for people would be the fact that you can't see the water inside. When it comes to water, people can be very picky. Especially if they're not sure of what they're getting. I could see people very easily skipping this on a shelf in favor of a glass or clear plastic container of water where they can see the contents.
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We live in a disposible society, better things come out everyday so it's out with the old, in with the new. Most people won't change unless they are put in a situation where they are forced to.
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The intent is there but just not designed or marketed very well. When it comes to our drinking habits we are very particular. I cannot see anyone using this for what they are suggesting. If your going to put yourself out there with these claims...you better have a great design and good marketing, otherwise your going to fail. Pretty pictures won't win us over. Keep trying. Stainless Steel and a recyclable plastic water bottles are your best bet. Both reusable and recyclable.
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Hi, i guess al of you people take your metal or plastis refillable water with you when you visit us in barcelona...or other vacacion place...i se here so many people with those plasticwater bottle...it is a shame people won´t use it because it not the typical botle or does not fit in a cupholder...come life is much complicated than that... shure they have thought a lot to make this product.... and if the product is not fitting your creteria of what is sustainable...redesign it...make it better... that will really help... Thanks //Alfredo
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