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How Pantone Keeps Colors Fresh

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Expo TV has a video interview with Lee Eisman, the Director of the Pantone Color Institute. In the video, Eisman discusses how Pantone chooses its colors and predicts color trends.

You may or may not be surprised by the amount of research that goes into selecting new colors and keeping existing colors fresh – factors ranging from economic conditions, world affairs, clothing featured in the entertainment industry, home décor trends and art trends play into the decision making process.

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