Futuristic Billboards to Transform L.A into Blade Runner Dystopia

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The retro-fitted futuristic world of the film Blade Runner starring Harrison Ford may not be as far away as one might think. Director Ridley Scott’s sci-fi classic dealt with such classic questions of “what does it mean to be human” while depicting the city of Los Angeles in the year 2019 as a smoggy dystopian future, a cultural melting pot brimming with skyscrapers, flying cars and inescapable corporate advertisements. Almost 30 years later the film is hailed as an overlooked masterpiece and has inspired multitudes of designers, engineers and artists.

Now you can also add “Real Estate Developer” to that list. Sonny Astani, a Los Angeles real estate mogul, is hoping to make one part of the film’s dystopian future a reality with 14-story animated billboards.

The plan is currently undergoing environmental review and pending approval by city officials. Officials are wary of anything billboard-related at the moment as downtown L.A already has its fair share of distracting lights and signs that have drawn complaints from area neighborhoods.



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Blade Runner is an absolute masterpiece, and has without any doubt a genial touch. I don't think you have to be a melancholic to see that clear, it might help though. BR is a philosophical statement about whom we are, about life and death. It does indeed not give any answers as prognose our future, but it surely defines our humanity as we have known it untill now.
But above all, it's an esthaetic, no not anaesthetic, masterpiece in cinema, like a Rembrandt to painting, a soundscape unheard before, with all the elements of pure sensuality, as in dreams or sometimes nightmares.
Watching the movie is a dream, an evasion, and makes us accept better what we are : temporary humans...
Brilliant !
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yeah, japan and nyc are already up on this.

not quite as large though.

the billboards wouldn't make L.A. a dystopia though, they would simply draw deserved comparisons.
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