Coffee Shop’s WiFi Ads

By Alex in Advertising, Food & Drink, Science & Tech on Dec 14, 2008 at 3:45 pm

Holland’s coffee shop chain CoffeeCompany installed free WiFi to attract university students. Problem is, they come into the store to use the WiFi but never even looked at the menu. So the company and THEY Amsterdam ad agency got creative:

THEY periodically changed the wireless network name from the normal "CoffeeCompany" to hardselling headlines. So when students connected to the network, they were greeted with headlines in their WiFi menu like "HaveYouTriedTheCarrotCake?" or "Mmm…YummyMuffinsOnly1,99".

The best part came when people yelled across the room to ask the barista what the name of the WiFi network was and the barista answered one of the WiFi lines like "OrderAnotherCoffeeAlready."

Link

Tags: coffee, WiFi

Neat stuff from the NeatoShop:

Idil
Dec 14th, 2008 at 4:37 pm
why is it not dutch?
Padraig
Dec 14th, 2008 at 5:54 pm
The text about security issues when connecting to a WiFi connection is OS-based. The screenshots shown were obviously taken from a PC running a French language OS.
Aea
Dec 14th, 2008 at 7:04 pm
Except that’s a Holland Flag, running on a Mac.

Also, around here (Denver) you’re expected to pay more for internet then you paid for your coffee, so about $5 for a little internet time, unless you go into one of the small (i.e. non-franchised) cafes.
zav
Dec 14th, 2008 at 9:15 pm
If you ever went to the Starbucks in West Village, Dallas, two years ago and saw a wireless network called ” Porn for Jesus”, well… you have me to thank for it.
liphttam1
Dec 14th, 2008 at 9:26 pm
Exuse me well I switch to the network called realy great idea.
neuhausen
Dec 16th, 2008 at 3:03 pm
why is it not dutch?

Keep track of the comments with

Comment RSS

Lijit Search

The latest from NeatoBambino: