(Red Eye) Gone in 60 Seconds!

Posted by Alex in Advertising, Medicine, Pictures on December 4, 2008 at 1:50 am



Ad agency: Lowe Jakarta, Indonesia – via directdaily

Hah! This is pretty neat. Motorcycle riders in Jakarta, Indonesia, often suffer from eye irritation (red eye) caused by pollution on the road, so when Visine wants to advertise its product, a clever ad agency "modded" a red light that has a 60 seconds countdown timer, to show how fast the eye drop works!


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8 comments to "(Red Eye) Gone in 60 Seconds!"

  1. Chris
    December 4th, 2008 at 2:57 am

    Brilliant ad. Talk about getting right to the heart of your demographic. Great work. But I would have bought Visine anyway.

  2. V. Lee
    December 4th, 2008 at 3:56 am

    VISINE LIES!!!!

    Ahem. sorry, got excited.

    I've worked for optometrists and opthalmologists (eye surgeons), who will tell you that anything constricting the blood vessels to the eye (such as Visine) is a bad idea. Need relief? Rinse your eyes with a plain saline solution. If you use something which "whitens" the eyes, you have drugs in the drops; it constricts capillaries. Those drops are great if you want to appear not-stoned, but otherwise, constriction of blood vessels lessens the body's defense mechanism against infection. Et cetera... anyhow. Don't use Visine.

    PS: Want lasik? Don't sleep in your contact lenses! Well shit, don't do it in any case. but... The cornea has no blood supply of its own, thus no oxygen supply. I saw the corneas of a guy who wanted lasik but he had routinely slept in his contacts for awhile. Blood vessels had grown into his corneas. That sounds inoffensive unless you realize how truly gross and WRONG it is... it's as alien as having your hair roots grow into your brain seeking nutrition. Take those contacts out at night! It's easy to go blind!

  3. Evilbeagle
    December 4th, 2008 at 6:14 am

    Very clever. I usually don't like advertisements, but this one is just cute and creative.

  4. Gauldar
    December 4th, 2008 at 9:24 am

    ... it’s as alien as having your hair roots grow into your brain seeking nutrition.

    That sentence is pure WIN!

  5. Sid Morrison
    December 4th, 2008 at 11:09 am

    Must be the best place in town to drag race. They pretty well set up a public "Christmas tree" ...

  6. Moon
    December 4th, 2008 at 1:45 pm

    I'm with Sid Morrison. The taxis are bad enough already. The taxi drivers all think they are Big Daddy Don Garlits.

    I wouldn't want to be a pedestrian around this light.

  7. Rocky Rook
    December 4th, 2008 at 9:25 pm

    Such a clever advert!

  8. Padraig
    December 5th, 2008 at 9:44 am

    Not to be a Negative Nancy, but it looks kind of photoshopped to me.


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